Creation of a graphic charter and branding assets for MPP internal and external communication
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The Medicines Patent Pool (MPP) is seeking to partner with a communications company or companies that will help enhance MPP’s external communications through development of 1) graphic design and user guide related to branding, 2) graphic design related to marketing material (brochures, leaflets, 4-pagers etc) 3) data visualisations (videos and/or short animations), 4) Storing system for branding identity and marketing materials.
The overall aim is to reinforce MPP’s branding identity through 1) expanding our library of templates and visuals, 2) keeping our marketing material up to date and available, 3) storing our branding information in one place easy to share with colleagues, and stakeholders.
The Medicines Patent Pool (MPP) is a United Nations-backed public health organisation working to increase access to, and facilitate the development of, life-saving medicines for low- and middle-income countries. Through its innovative business model, MPP partners with civil society, governments, international organisations, industry, patient groups and other stakeholders, to prioritise and license needed medicines and pool intellectual property to encourage generic manufacture and the development of new formulations. To date, MPP has signed agreements with 22 patent holders for 13 HIV antiretrovirals, one HIV technology platform, three hepatitis C direct-acting antivirals, a tuberculosis treatment, a cancer treatment, four long-acting technologies, a post-partum haemorrhage medicine, three oral antiviral treatments for COVID-19 and 16 COVID-19 technologies. MPP was founded by Unitaid, which continues to be MPP’s main funder. MPP’s work on access to essential medicines is also funded by the Swiss Agency for Development and Cooperation (SDC), the Government of Canada and the World Intellectual Property Organization (WIPO). MPP’s activities in COVID-19 are undertaken with the financial support of the Japanese Government, the French Ministry for Europe and Foreign Affairs, the German Agency for International Cooperation, and SDC.
MPP has a style guide, a logo, some templates for staff to use (PPT, letters, reports etc). See in annexes or HERE. We would like to expand our library of templates, store our branding information and marketing material in one place easy to share with colleagues, and stakeholders.
The scope of work in this RFP can cover any or all of the below activities. Potential contractors can submit for one of the below activities; a combination of any of the below activities; or all of the below activities:
Development and rollout of comprehensive branding and communication materials that align with our existing MPP style guide. The purpose of this project is to ensure that all external communications tools and materials consistently reflect the brand identity and that MPP staff and stakeholders are fully equipped to use the branding guidelines effectively in their daily communications. The aim is to enhance the accessibility of our current style guide by creating practical tools and resources for staff and stakeholders. These should simplify the process of applying branding guidelines, ensuring an updated and consistent use across various communication channels, including emails, presentations, reports, and social media.
The items required are but may not be limited to:
Scope of work
Please note that for design work, the selected Contractor/s will apply or use the available/existing MPP’s style guide (See Annexes)
Please also note that we are looking to update the look, not change the logo or main set of colours.
MPP collaborates with design agencies for ongoing design projects. To comply with our policies, we need to competitively select one or more agencies for a long-term partnership.
For illustration (and as a guide for the financial proposal), below are the typical examples of MPP’s marketing material:
Scope of work:
Analyse data and develop and design data visualisation products (e.g., short, animated videos (e.g., GIFs and/or 1-2 minutes) for presentations or social media, still graphics for reports or online, infographics for reports or online) that show the impact of MPP’s work overall or on a particular area.
Identify a tool and assist MPP in setting up, organizing, and storing all branding elements, visuals, templates, and marketing materials. This system should ensure that these resources are readily accessible online to MPP colleagues and stakeholders. Our funder and main founder, Unitaid, has chosen Brandpad: https://brandpad.io/unitaid for their needs. We are interested in exploring this solution or a similar one that provides comparable features and content.
The supplier/s is/are expected to assemble a team that can support the work described above, with sufficient project management oversight and seniority. The firm and the proposed team/s shall have expertise in the following:
All material produced will remain the property of MPP. In addition, the selected Contractor shall treat all data and information to which it may gain access for or in the course of the services as confidential and proprietary to MPP.
Successful contractor(s) may be added to MPP preferred suppliers list and will be contacted in advance for work on the relevant products.
Indicative timeline of work:
Activities will be carried out under the guidance of the Senior Communications Manager, coordinated by the Communications Officer.
All bidders are expected to submit their proposed budget, broken down across any or all of the four areas. Bidders should provide daily rates and/or an estimated cost per product as an indication, such as, but not limited to the following:
Needs may change over time and deliverables will be communicated by the Communication Unit on a per needs-basis.
Please note that MPP is a not-for-profit organisation that is dependent on the contributions it receives for the implementation of its activities. Bidders are, therefore, requested to propose the best and most cost-effective solution to meet MPP requirements, while ensuring a high level of service.
For professional fees, progress payments will be made based on satisfactory completion of each engagement in accordance with the agreed TOR, submission of satisfactory deliverables, and the submission of corresponding detailed invoices indicating number of days worked per team member and deliverables, along with necessary supporting documents.
For areas of work 1, 2 and 3:
Regarding areas of work 1, 2 and 3 (on-demand, “pay-as-you-go” services), all requested work will need to be confirmed via email by MPP. Only work that has been confirmed by MPP shall be invoiced and shall only reflect previously approved cost estimates confirmed via email by MPP, based on the schedule of daily rates submitted in the tender.
Invoices need to include Financial Statement or summary detailing the actual level of effort incurred and the following details, based on the rates agreed in the contract:
Note: For contract monitoring and MPP’s financial reporting and audit purposes, the Contractor is requested to maintain a log/report of the above to document all requests from MPP and details of actual level of effort and costs incurred. The updated log/report must be submitted on a monthly basis to MPP.
For area of work 1 (Graphic design related to branding) and 4 (Storing System for Branding Identity and Marketing Materials):
Payment Schedule for work area 1 and 4:
Prospective service providers are asked to submit proposals for some, or all the work areas included in the RFP.
MPP reserves the right to contact key clients for reference.
The bidder is asked to provide a comprehensive and detailed budget to be evaluated in CHF.
Please refer to paragraph 8 and provide requested information.
Please send an email to sthievenaz@medicinespatentpool.org with your proposal/quote by 31 January 2025, COB Geneva time.
The proposal will be assessed according to the following criteria:
11.1 Logo > accessible here
11.2 Style guide > accessible here
11.3 PPT template > accessible here
11.4 Report template > accessible here
11.5 Letterhead template > accessible here
Département communication, presse et médias
Le Medicines Patent Pool (MPP) est une organisation de santé publique soutenue par les Nations Unies, dont la mission est d’améliorer l’accès à des médicaments essentiels dans les pays à revenu faible et intermédiaire, et de faciliter la mise au point de tels médicaments. Au travers de son modèle économique innovant, le MPP collabore avec la société civile, les gouvernements, des organisations internationales, l’industrie, des groupes de patients et d’autres acteurs afin d’établir des priorités, de délivrer des licences sur les médicaments indispensables et de centraliser les actifs de propriété intellectuelle pour faciliter la fabrication de médicaments génériques et l’élaboration de nouvelles formulations.
À ce jour, le MPP a signé des accords avec 22 titulaires de brevets pour 13 antirétroviraux contre le VIH, une plateforme technologique sur le VIH, trois antiviraux à action directe contre l’hépatite C, un traitement contre la tuberculose, un traitement contre le cancer, quatre technologies à action prolongée, un traitement de l’hémorragie du post-partum, trois traitements antiviraux oraux contre la COVID-19 et 16 technologies liées à la COVID-19.
MPP a été fondé par Unitaid, qui continue d’être le principal bailleur de fonds de MPP. Le travail de MPP sur l’accès aux médicaments essentiels est également financé par l’Agence suisse pour le développement et la coopération (SDC), le gouvernement du Canada, l’Organisation mondiale de la propriété intellectuelle (OMPI) et le gouvernement de la Flandre. Les activités de MPP dans le cadre de la COVID-19 sont entreprises avec le soutien financier du gouvernement japonais, du ministère français de l’Europe et des Affaires étrangères, de l’Agence allemande de coopération internationale et de la SDC.