Proposal Submission Deadline: 31 August 2026
Contract Duration: 12 months with possibility of renewal

1. Introduction

The Medicines Patent Pool (MPP) invites qualified web and digital communication agencies to submit proposals for the provision of website hosting, technical support, SEO management, analytics reporting, Google Ad Grant management, and LinkedIn campaign management services.

MPP is seeking a reliable and experienced partner capable of supporting and enhancing its digital presence through proactive website management, strategic SEO activities, analytics reporting, and digital advertising support.

This Request for Proposals (RFP) is issued as part of MPP’s procurement process to establish a new support contract for 2026 onwards.

2. Overview of Services Required

The selected agency will provide support and services in the following areas:

• Website hosting
• Website support and maintenance
• Technical support
• SEO research and monthly management
• Quarterly SEO review and strategic recommendations
• Website analytics reporting and management
• Google Ad Grant management
• LinkedIn campaign management

The selected agency will work closely with MPP’s Communications team and provide responsive, reliable, and strategic support throughout the contract period.

3. Scope of Work

3.1 Website Hosting

The agency will provide secure hosting for the MPP main website.

Hosting Requirements

• Dedicated server hosting environment
• 4 vCPUs / 8GB RAM / 60GB storage minimum
• 24-hour server availability monitoring
• Weekly backups
• Plesk license included
• Git management included
• Secure and reliable hosting infrastructure
• Contract period of 12 months
• Hosting must be provided within the European Union (EU)

The agency should clearly specify:

• Hosting environment and infrastructure
• Security measures
• Backup and disaster recovery processes
• Service availability commitments
• Technical escalation procedures

3.2 Technical Support and Maintenance

The agency will provide ongoing technical support for the MPP website, including:

• Web server support
• Database support
• CMS issue management
• User support and troubleshooting
• Website backup management
• Resolution of technical and usability issues
• Error troubleshooting and fixes
• Application of improvements and updates to the website
• SEO-related technical developments

Support Requirements

• Telephone and email support availability Monday to Friday
• Defined Service Level Agreement (SLA)
• Monthly support allocation equivalent to approximately 2 hours per month
• Proactive issue monitoring and resolution

3.3 Website Content and Web Support

The agency will provide content editor and graphic support services for active website pages, as well as support for new pages/sections and structural updates where capacity allows.

Services should include:

• Website content updates
  Provide support to the MPP team with timely website content updates when needed. While the website is managed on a day-to-day basis internally, additional support may be required during periods of limited staff availability or unforeseen circumstances.
• Support for new pages and structural changes
  Provide strategic and operational support for the creation of new pages or sections, as well as for structural updates to the website (e.g. reorganising content, merging or splitting pages, introducing new topics or navigation pathways). This should include advice on best practices in terms of user experience, content architecture, and SEO, as well as support in implementing these changes. Any such larger projects would be subject to separate quotations and billing, but the agency must demonstrate the expertise and capacity to support MPP on these initiatives.
• Design and visual support for new or updated content
  Provide guidance and, where relevant, propose visual concepts or graphic elements to support new pages or restructured sections, ensuring consistency with the overall website design.
• Scoping of larger web development projects
  Provide input, recommendations and initial scoping for more substantial website developments or redesigns. Any such larger projects would be subject to separate quotations and billing, but the agency must demonstrate the expertise and capacity to support MPP on these initiatives.
• Graphic and visual support for web content
• Implementation of SEO recommendations
• CMS support and content publishing assistance
• Technical support hotline availability
• Response to requests within 72 hours unless otherwise agreed
• Monthly support allocation equivalent to approximately 2 hours per month

3.4 SEO Monthly Reporting and Management

The agency will provide monthly SEO analytics reporting and optimisation support.

Reporting Requirements

The monthly report should include:

• Traffic overview and acquisition analysis
• Visitor source/medium analysis
• Referral and channel analysis
• Most searched keywords and Google queries
• Analytics goal tracking and performance review
• Most visited and interacted-with pages
• Time spent on pages and engagement metrics
• User demographics, geographic data, interests, and technology usage
• Backlink review and analysis
• Paid SEO performance assessment (if applicable)

Monthly SEO Activities

The agency will:

• Work with MPP to optimise website performance toward agreed goals
• Review social media interaction and impact
• Regenerate reports to demonstrate monthly changes in analytics
• Assess performance of paid SEO activities
• Update keyword lists for campaigns based on user searches
• Update backlink reviews and recommendations

3.5 Quarterly SEO Review

The agency will conduct a quarterly review meeting with MPP to:

• Review quarterly SEO performance data
• Present findings and strategic recommendations
• Assess SEO activities conducted during the reporting period
• Identify opportunities for optimisation and growth
• Recommend future actions and priorities

3.6 Google Ad Grant Management

The agency will manage MPP’s Google Ad Grant account and associated campaigns.

Services should include:

• Management of the monthly Google Ad Grant allocation
• Campaign optimisation and monitoring
• Keyword management
• Ad performance analysis
• Monthly reporting
• Recommendations to maximise use of the grant budget
• Compliance with Google Ad Grant requirements and policies

3.7 LinkedIn Campaign Management

The agency will manage LinkedIn campaigns in support of MPP communications and licensing-related activities.

Services should include:

• Campaign setup and management
• Audience targeting recommendations
• Copywriting support
• Performance monitoring and optimisation
• Monthly reporting and analytics
• Monthly strategic meetings with MPP
• Coordination across digital platforms to maximise campaign objectives
• Recommendations regarding budget allocation and ad formats

Deliverables

• Monthly performance reports
• Campaign optimisation recommendations
• Audience targeting recommendations
• Strategic advice on LinkedIn advertising formats including carousel and sponsored messaging formats

3.8 Security, Access and Ownership Requirements

MPP must retain full ownership and administrator-level access to all systems, platforms, environments, accounts, and assets used in connection with the website and digital services provided under this contract.

This includes, but is not limited to:

• Hosting and server infrastructure
• Development, staging, and live environments
• CMS and website administration
• Source code repositories and Git management
• Databases and backups
• DNS and domain management
• Google Analytics, Search Console, Tag Manager, and Google Ad Grant accounts
• LinkedIn Campaign Manager accounts
• Any other tools, platforms, or services used under the contract

The agency must provide all relevant credentials, documentation, and access details upon request and ensure that MPP can independently manage or transfer services at any time.

All deliverables, reports, campaign materials, content, designs, configurations, documentation, and other work product created specifically for MPP under the contract shall be owned exclusively by MPP and shall be transferred to MPP upon creation or, where applicable, upon payment

4. Proposal Requirements

Interested agencies should submit a proposal including the following:

Company Profile

• Overview of the agency
• Years of experience
• Relevant expertise
• Team structure and key personnel
• Relevant nonprofit, international organisation, public health, or communications experience

Technical Proposal

• Description of proposed approach and methodology
• Hosting infrastructure and technical specifications
• Support and maintenance process
• SEO and analytics methodology
• Google Ad Grant management approach
• LinkedIn campaign management strategy
• SLA commitments and response times
• Risk management and escalation process

Relevant Experience

Please provide:

• Examples of similar projects
• Relevant client references
• Case studies or examples of SEO and digital campaign performance
• Experience managing multilingual or international websites

Financial Proposal

Please provide a detailed cost breakdown including:

• Hosting costs
• Technical support costs
• Web support costs
• SEO reporting and management costs
• Quarterly review costs
• Google Ad Grant management costs
• LinkedIn campaign management costs
• Any additional fees or optional services

Costs should be presented in CHF and exclude VAT unless otherwise specified.

5. Indicative Budget Structure

MPP anticipates a contract structure covering:

Agencies may propose efficiencies, enhancements, or alternative structures where appropriate.

6. Submission Instructions

Proposals should be submitted electronically in PDF format.

Subject line: RFP – Website Hosting and Digital Support Services 2026

Submission deadline: 31 August 2026

Late submissions may not be considered.

MPP reserves the right, at its sole discretion, to reject any or all proposals, request additional information from bidders, negotiate with one or more bidders, or decide not to award any contract pursuant to this RFP. No bidder shall be entitled to compensation in connection with the preparation or submission of a proposal.

7. Evaluation Criteria

Proposals will be evaluated based on a combination of:
– Technical quality and methodology;
– Relevant experience and references;
– Service levels and responsiveness;
– Understanding of MPP’s requirements; and
– Price and value for money.

MPP reserves the right to seek clarification from bidders during the evaluation process.

8. Contract Terms

The selected agency shall not subcontract any material part of the services without MPP’s prior written consent. The agency shall remain fully responsible for the performance of any approved subcontractors.

• The contract duration will be 12 months.
• MPP reserves the right to renew the contract subject to satisfactory performance and budget availability.
• The selected agency will be required to comply with confidentiality obligations in respect of any non-public information disclosed by MPP during the procurement process and throughout the contractual relationship and may be required to enter into a separate confidentiality agreement.

If the selected agency processes personal data on behalf of MPP in connection with the services, the parties shall enter into an appropriate Data Processing Agreement (DPA) and comply with all applicable data protection laws, including the GDPR and applicable Swiss data protection legislation.

9. Annexes (Optional)

MPP may provide the following documents upon request or during the selection process:

• Current website information
• Existing analytics information
• Existing SEO reports

If you have questions, please contact us at press@medicinespatentpool.org